The Gospel According to Oprah

July 1998

Oprah Winfrey

According to Oprah Winfrey's introduction page on the world-wide-web, the Oprah Winfrey Show is the highest-rated talk show in television history, seen by 15-20 million viewers each day in the U.S. in 205 television markets, and in 132 countries. In fact, it has been the number one talk show for 12 consecutive seasons. Since it's beginning in 1986 it has received 32 Emmy awards.

In 1996, Oprah began Oprah's Book Club designed to get America reading again. Each of the books selected has become an instant bestseller averaging sales of over 1 million copies each.

In 1997, Oprah was named Newsweek's "Most Important Person" in books and media, T.V. Guide's "Television Performer of the Year," the People's Choice Award for "Favorite Television Performer," and in 1996, Time Magazine recognized Oprah as one of America's "25 Most Influential People."

Tragically, America is almost obsessed with celebrity idol worship. Recent Gallup polls demonstrated how true this is when it asked Americans to list and rank the most influential women in recorded history. Oprah Winfrey ranked fourth! There is a common recognizable refrain that "When Oprah speaks, people listen."

However, the primary issue here is not that Americans tend to look to media celebrities as role models, although these people lead probably some of the least ideal lives to emulate. The issue before us is the steady stream of messages and advice that Oprah and her favorite guests communicate to the millions of people who are starved for meaning and purpose in life.

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